E-commerce market is likely to grow ten-fold in next five years to reach $100 billion on the back of increasing penetration of Internet, smartphones and spread of digital network in rural areas, says a study. According to a report titled ‘Direct selling; Mapping the industry across Indian states’, the country’s e-commerce sector, which is around

Introduction Having grown to great proportions presently, the world of ecommerce is showing great promise as an alternative buying channel vis-a-vis the traditional brick and mortar model. More and more retailers are looking at ways to maintain online stores and even increase sales by going online. For example, in India, e-tail is expected to account