Nowadays, if your ecommerce website is slow, then chances are that it will hit your revenue as well as conversion rates along with site traffic. Thus, site speed is an indicator that helps understand how much revenue a website is capable of earning.
Many online shoppers (51%) in the USA claim that slow site speeds are an impediment to completing a purchase. At the same time, around 75% of the consumers are willing to visit a competitor’s online store during peak times rather than deal with a slow loading page.
According to recent survey, it was noted that 47% of consumers expected a web page to load in two seconds or less. Nearly, 40% of the people abandoned a website that took more than three seconds to load. Thus, as an ecommerce website owner, it is advisable that you pay heed to the following points:
- You need to measure site speed
A significant number of ecommerce merchants fail to understand the difference between site speed. Instead they place too much emphasis on page load rather than paying attention to ensure a satisfactory site experience. As an ecommerce merchant, you need to understand that incorporating faster speeds for your ecommerce website provides benefits such as higher conversion rates as well as increase in traffic to the site. Thus, by maintaining a faster site speed, you ensure happier customers by providing them a better customer experience.
- Pay attention to time-to-interact
Time-to-Interact is a key metric that takes are of use experience. This metric is the point at which the user can interact with the page or take further action while on that page. It is not essential for you to allow the whole page to load, but it is essential to have some parts of essential pages ready so that your customers can interact with these. Thus, you need to provide a satisfactory user experience so that the chance of making a positive sale increases along with the prospects of the customers coming back to your website.
- Employ further tactics
You need to employ further tactics of optimizing site speed while focusing on the terms studied above. Some of these tactics include caching, compression, and execution. While caching is a way to store data for future requests, which means that pages can be served faster, compression is a way to make images smaller to increase the speed of download of the particular images.
Today, even if your website response is late by one second, it can result in a 7% reduction in conversions. Thus, the effects of this delay can potentially cost your about $ 2.5 billion in lost sales every year in case your ecommerce website is making $ 100,000 per day. Even Google considers site speed to be a factor, so you need to consolidate your site speed if you need to be essentially a successful ecommerce individual in today’s fast paced world.